Remember when?

[lakeside]

Didn't they warn potential audiences that if you had a weak heart you shouldn't watch it?

They even offered 'insurance' and some theaters had a hearse sitting in front of the
theater [[presumably to cart off the poor soul that croaked from fear). William Castle
was the master showman in a more innocent time.
https://www.collectorsweekly.com/art...ill-shock-you/