Motown was a revolution, a movement, a sound. That's why Stax, Atlantic, Chess, Epic or Arista are not looked on like that, those were simply labels. Motown was different. That's why of all the labels, Motown and the artists that shaped that sound and were the faces of that revolution [[Diana/Supremes, Marvin, Smokey Robinson, Temptations, Stevie Wonder, etc.) still gets big press to this day. You saw all the press Diana and Marvin got for their birthdays/stamp reveals/new albums. Once you're associated with Motown, you know you're part of something special.