RE:
The record company is only plugging one side. ....
Yes, the record company decided which side they wanted to get radio plays ... BUT MANY TIMES THEY WERE WRONG .... so many times a radio DJ would flip a 45, like the B side better and set the wheels in motion for a NON-PLUG side to become a hit.
Examples are way too numerous to list but it was a fact that each year from say 1960, right thru to the early / mid 70's, the record company execs had to bite their lips and rejig a 45's trade press ad to push a NON-PLUG side.
After all, what record company was gonna turn away from a 'big-selling 45' just coz the public was
buying the wrong side !!
Radio became corporate in the 70's, power was taken away from the DJ's and a 'committee' would decide on the stn's play lists. So the practice largely died out.
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