Originally Posted by
TheMotownManiac
Diana Ross is a unique tour book in that she generally requires no advertising or promotion. She always uses a promoter who, if they see the need, will advertise. Diana Ross has never run an ad or commercial for her shows - all of that is done by the promoter if they want to pay for it.
This is how it's worked:
CAA sends out a blast that "Diana Ross will be available here___________ during this time span__________." They include her standard rider and minimums, then get offers from promoters all over the area involved for a specific amount, guarantee and venue of their choosing. In the initial email blast, she may sometimes include her druthers for a specific venue, but not often. She then chooses her itinerary based on the deals she is offered, informs CAA and let's them handle the legalities and any negotiations she may require or attempt. Her standard deal is a guarantee - generally 135k and up [[depending on venue size & locale) plus 85% of the net after that amount. On rare occasions, to fill in an empty date or for personal reasons, accept a lower guarantee. The promoter signs the contract, sends half of the guarantee to CAA as a deposit, and goes to work selling the show. Just before showtime, Miss Ross is personally presented with the balance due including the percentage. Occasionally, should there be a discrepancy, it will be handled afterwards. She generally requires certified checks at the venues, but, knowing the hassle it is for the promoter after banking hours, will accept a personal check once a firm, trusting relationship is established. This is rare. Aretha and sometimes Patti require cash, and Aretha has been known to demand additional funds at the last minute or will not go on.
Casinos often just offer a flat rate based on their personal experience with the artist and casino business is strictly monitored on show nights. Artists that bring in $$$ at the tables, are brought back as often as possible regardless of box office take.
The following is hearsay, but from a generally reliable source:
She does not tour Europe, I am told, because during talks for summer 2010 tour, the promoter said something[[s) heinous to Miss Ross about MJ shortly after his passing and she evaporated him - and, I am told, once that happens, you never get a second chance with her. Perhaps Bluerock knows more about this. I worked for two promoters when I was at Illinois State and maintained those contacts but I have no real, verifiable, major insight about Europe.
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