The first single “ California Gurls” [[with Snoop Dogg), has gotten 3.6 million downloads on the Internet, while all the other digital tracks from it have sold a number of 5 million units, according to the same SoundScan. In other words, sales of the albums and the track-equivalent albums [[because 10 digital tracks are like an album) for the “Teenage Dream” totaled 689 000 units, says SoundScan.
Also, EMI Music Services executive vice president, Dominic Pandiscia, who looks over the North American part of the business says: “It’s a thrilling accomplishment from our perspective. The magnitude of the marketing plan is about driving overall revenue around the project, including track downloads, ring tones and video sales. Album scans is one component of it.”
Whoever, it didn’t rise to all expectations. It didn’t have the first-week sales the insiders have predicted. That cased some worries that this album might not be as good as it promised to be, as so, might show that retail orders will be affected for the other albums that are about to be released this year.
Some other labels say that they thought this album will sell a number of 300 000 to 700 000 units at the debut, more realistic, around 400 000 units.
Here’s what a senior executive from a big rival company says: “I’d like to meet one industry executive last week who thought her album would do under 200,000 units, because I don’t think that person exists.”
Another one also declared: “It was a wake-up call for some folks. Some think the sky is falling. Others said, ‘Wait a minute, she’s a singles artist.’ And still others said EMI should have put out the album six weeks ago and it would have sold more.”
Some inside sources say that EMI has shipped 1 million copies before the U.S. release, on August 24, which shows that big retail stores like, Walmart, Target or Best Buy were expecting the album to sell huge in the first week. Starbucks was also expecting this, as it showed the album’s title in the stores.
There is also an error on the shipping done before a release, but that’s usually twice as much as the album actually sell in the first week. With “Teenage Dream” it was seven times more than it actually sold.
But executives from the other companies say that this wasn’t EMI’s fault, but in fact “EMI did a tremendous job in setting up that record.”
Katy Perry first took the stardom walk in 2008 with her debut album “One of the Boys” and daring lyrics and videos.
The head of purchasing retail chain Newbury Comics, called Carl Mello, still says that he thinks the album will have good sales during the course of the year and it will be a star for the holidays. Still he also thinks that the sales from the first week “aren’t as big as you would think for somebody who has become so omnipresent.”
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