In some cases the Northern Soul crowd latched on to the likes of R Dean Taylor's 'There a Ghost in my House' which years later then crossed over to mainstream and became a huge hit. However the same cannot be said for NS anthem 'I'll Keep Holding On' by the Marvelettes! Jimmy Ruffin's UK success had nothing to do with NS. The Four Tops were bigger in the UK from 'Loving You is Sweeter than Ever' but the Temptations were minor league by comparison. Martha had very little success and the Marvelettes & Mary only had one hit! Up until 'You Can't Hurry Love' the Supremes were very hit and miss! I don't think that Motown was bigger in the UK back in the day at all but I do believe that the UK holds classic Motown in higher regard than the US. That's the difference as I see it.