If CD format is dying, will fans mourn it?
Nick Patch, The Canadian Press
TORONTO - It was just over 29 years ago that the compact disc was first made widely available to the public, a much-hyped new format that - we were told - was certain to sound vinyl's death knell with crisp digital clarity.
And in the coming decades, CDs did flourish, with music listeners rushing to clear shelf space for stacks of jewel cases [[in hindsight, could they have had a more ridiculous name?). But the second part of that '80s prognostication never really came true. Vinyl only ever died just enough so that it could be revived - with holdout music-loving purists clinging to the old things with such relentless resolve that the format has actually enjoyed a gradual resurgence in recent years.
That growth - marginal as it is - has come at the expense of CDs, now the dinosaur format fading into irrelevance as analysts point to a future that will apparently reside in streams, hard-drives or, perhaps, in the Cloud. According to a report in Side Line Music Magazine that created a stir in October, major labels are even planning to phase the CD out by the end of 2012 in favour of digital-only releases, almost 30 years after Billy Joel's "52nd Street" became the first commercial album to be released on CD in Japan.
So, major labels are reportedly musing on their CD exit strategy, major retailers such as HMV are desperately clearing discs from their shelves and many serious music fans - and stores - have already shifted their focus to vinyl.
The diagnosis on CDs certainly appears terminal, even if the format's eventual recession is more gradual than has been reported. So when CDs do fade into memory, will musicians and music fans alike mourn the little things until they're ripe for an eventual revival, as they did with vinyl? Or will the CD simply go the way of the do-do bird - or worse, the 8-track?
"I don't think CDs dominated long enough for us to get really attached to them," said author, solo artist and former Rheostatics frontman Dave Bidini in a recent interview.
"Vinyl was around for so long before it was supplanted by CDs, and with digital music, the interval is far less.... So I don't think there'll be the kind of romantic pull."
But it largely depends on whom you ask. While some look with disdain upon the CD as the unworthy successor to the far-superior vinyl format, many in the younger generation have forged quite an attachment to their compact discs.
Many of those people, of course, don't remember the hype that accompanied the CD's arrival. Lightweight, compact, supposedly indestructible and with a one-touch song-selection function, the CD was set to offer a revolution in the music industry when it was rolled out in the early '80s.
The discs gained traction slowly in their early years as the price of players gradually came down and more and more artists began releasing their music in the format. The first album to sell a million copies on CD - and to outsell its vinyl format - was Dire Straits' 1985 smash "Brothers in Arms." By the late '80s, CD sales nosed past vinyl and would supplant cassettes as the industry's most-bought format a few years later.
Obviously, the CD's great decline began with the rise of the MP3 in the '90s, accelerating with each passing year. Still, the extent to which the CD is still relevant is up for debate.
Physical album sales tend to make up a greater portion of the overall music market in Canada than the U.S. or U.K. Yet the country's largest music retailer, HMV, continues to nudge the CD to the margins of its business - HMV Canada president Nick Williams says that CDs now take up roughly 30-35 per cent of the company's overall sales here, compared with 90-plus per cent a little over a decade ago.
While Williams argues that CDs are still a significant part of the market - particularly in the case of bells-and-whistles-toting deluxe releases that offer something that digital downloads can't - he declined to predict how long the discs would remain a part of HMV's core strategy.
"Clearly what we have done and will continue to do is to develop the [[selection) in store so it's relevant to the consumer, and if we were all music these days, it wouldn't be totally relevant," Williams said in a telephone interview.
"The mix has definitely changed from a music perspective ... but [[drastic change) is a while away yet. The speculation is all very premature if I'm honest."
Yet a large sector of music fans aren't exactly shedding tears over the threat of a CD-free future.
Vinyl has long been the format of choice for some listeners who crow about the superior sound - while CDs have a wider dynamic range, their audio is often compressed to be as loud as possible, while vinyl tends to offer a more refined sound - and, to a lesser extent, the esthetically appealing broad design.
"The CD is inconsequential to me," said Blue Rodeo co-frontman Jim Cuddy, who says he listens to vinyl at home and his iPod when he needs portability.
"Vinyl is so visceral. It is so physical. It's so different [[from) listening to a CD. A CD cannot affect you in the same way.... I've dumped all my CDs, I've digitized my whole world at home and just listen to albums for pleasure."
Still, there are plenty of reasons not to believe that CDs will fade as quickly as has been reported. Alan Cross - host of the syndicated radio show "The Secret History of Rock" - quickly reels off five major factors that could keep CDs alive: brick-and-mortar stores such as Best Buy and Wal-Mart still rely on selling them, even if their selections are shrinking; people still want to own something physical; record labels are still turning a profit on CDs; indie bands rely on selling CDs at shows and, finally, many people simply don't want to listen to music any other way.
"The vast majority of the population isn't ready to move on to digital downloads," Cross said in a recent telephone interview. "That would mean my parents would have to learn how to use iTunes and an MP3 player.
"Ain't going to happen."
And it's not just older listeners who are still toting a torch for the format.
Many music fans who were born in the '80s or later have wrapped the CD format in a fuzzy coat of nostalgia. The same way vinyl venerators happily bend ears with declarations of the format's superiority, some CD loyalists are not content to simply toss their discs in the dustbin.
"CDs are really my generation," said 27-year-old Hedley frontman Jacob Hoggard in a recent interview. "I think there's still a lot of merit to a tangible disc. There's a lot more going on on a CD than an iTunes digital booklet.
"It's just a completely different buying experience that I think only the specific generation that grew up with it can relate to, the same way that someone who prefers records can just sort of relate to that really large tangible thing."
Twenty-four-year-old electro-pop chanteuse Lights conceded a similar attachment to CDs, though she wasn't sure how long it would last.
"I grew up with cassette tapes, [[and) I saw those go - so I was right at the phase where those were in and then gone," she said. "You can't get too nostalgic over it because I've already seen one disappear. I saw the MiniDisc come and go. I saw the Zip [[drive) come and go."
"[[But) I guess I'm just kind of used to the CD."
Former Barenaked Ladies frontman Steven Page understands the generational split better than most.
While he says his own buying habits tend to be similar to Cuddy's - "Occasionally I'll buy a CD, but usually, unless it's on vinyl, I don't buy a physical copy," he says - he recalls how disappointed his 15-year-old son was when Page broke the news that the CD could be phased out in the near future.
"He was totally disappointed," Page said. "[[It) seemed so strange, but he's funny. He's kind of like how I was when I was a teenager, where he likes the late-night record-shop thing.
"He likes going to the record store, going through the book and reading the liner notes and all that sort of stuff. He likes to own it. So he'll be upset about it."
If the CD continues to maintain a proverbial pulse, it could be based on the loyalty of young fans like Page's son.
Sure, major labels and retailers seem to be approaching the point where they'll chuck CDs aside like an ancient Olympian hurling a discus. But as vinyl taught us, death is relative. The true measure of the CD's value - roughly three decades after the format was first rolled in front of a curious public - may lie in how long a compact cluster of CD loyalists refuse to relinquish their discs.
"[[The CD) may disappear with our generation of music consumers," said Hedley's Hoggard.
"But I don't think we'll ever stop using them."
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