Although the 1980 album 'diana' was Miss Ross' most successful album of all-time, Motown really stifled its' potential with lacklustre promotion.


No single to increase the hype for the album release. No music videos to assist world-wide promotion. An album like this could have been the perfect opportunity for an hour-long TV special with her performing many of the tracks as well as some of her greatest hits.


The single releases should have been something like this. Fairly constant but enough time between each for each to 'breathe':


Apr 80 Upside Down/Friend to Friend
May 80 diana
Jul 80 I'm Coming Out/Now That You're Gone
Sep 80 [[It's My Turn)
Dec 80 My Old Piano/Give Up
Mar 81 Tenderness/Have Fun [[Again)
Jun 81 [[Endless Love)


Of course all of the singles should have had music videos and, optimally, live performances on TV shows in the US & UK to promote them.


How much bigger could this album and the singles have been with a decent promotional strategy?