With Apple jumping on the bandwagon now offering HiRes lossless music at no extra cost audiophiles using Atmos, Tidal, Qobuz and other similar providers have some choices to make - continue paying a premium or look to Apple.

A friend in Australia emailed today --

One of the Dolby Atmos mixes being used to promote the new format is Marvin Gaye’s “What’s Going On”. Listening to the new mix with headphones is amazing.