November 1, 2014
86th anniversary of the first radio calisthenics broadcast in Japan
It is commonplace for doodles to undergo several permutations during the concept phase. The celebration for the 86th anniversary of the first radio calisthenics broadcast is no exception!
Animation could have been used to great effect. The above illustration is an early concept exploring the idea of anthropomorphized letters performing an exercise routine.
However, we wanted to pay homage to the long tradition of uniform composition and staging set forth by NHK [Japan’s national broadcasting station], so the idea of using real ‘calisthenists’ in a live-action video doodle seemed not only appropriate, but relevant. We began by referencing their instructional calisthenics videos as a visual starting point.
But what better way to integrate the logo, than to show the letters themselves learn how to do radio calisthenics! Having actors perform the moves dressed as Google letters seemed like the perfect integration of whimsy and cultural relevance.
With that in mind, I set to work designing the costumes to be donned by the performers.
Then, a team of six professional actors were cast, one for each of the Google letters! We also worked with two professional calisthenics assistants from the official radio calisthenics TV program to help train the actors.
With the costumes completed and the calisthenics performers cast, shooting day began. The actors were filmed in front of a green screen, so that the background images could be composited in later.
After a long day of calisthenics, our actors pose for a group photo, with their own rendition of the letters, sans-costume.
Posted by Kevin Laughlin, Doodler
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