“Through the recognition of What’s Going On Day, we hope to bring awareness to Marvin Gaye’s profound words as his timeless music remains in our hearts and minds and continues inspiring generations to come,” Whitmer says

Marvin Gaye’s “What’s Going On” has long been recognized as one of pop’s most thoughtful and compelling protest songs. Now the song, released 50 years ago this March, will be elevated even further: In Michigan, Governor Gretchen Whitmer has officially proclaimed January 20th as What’s Going On Day in her state.
In tandem with the news, the Motown Museum, based in Detroit, will soon launch a series of virtual celebrations and signature events tied to Gaye and his legacy. Due to Covid-19, the museum is currently closed until at least January 31.

Whitmer Declares January 20th “What's Going on Day” in Michigan - Rolling Stone