Universal has a major problem with promotion. When Hip-O started, around 10,000 Supremes sets were pressed. Eventually that would be strunken to 7,500 then 5,000 and now 3,500. I don’t believe for one second they pressed less because there weren’t any people buying them. They never promoted them. Put an ad in Billboard or Rolling Stone, do what Andy & George on Midnight Johnny’s Nightflight and have someone do a little promo on Sirius’ Soultown and 60’s/70’s stations. I guarantee you if they would print 10,000 copies today of Supremes A’ Go-Go and if given the proper promotion they would sell out of all 10,000 copies.
Now Hip-O made some release duds. The Rare Earth collection, Pops We Love You, etc. Who was asking for those? For years people have been dying for a Blinky collection, Vandellas 1968 Copa show, etc and those wishes have gone unanswered.
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