Jobete

[masterblaster]

Just listening to an interview with Jimmy Webb on BBC Radio 2 here in England where he reminisces about being a staff writer employed by Jobete, pronounced Jo-beat. Always thought the correct pronunciation was Jo-bee-tea but jo-beat makes more sense as a music publisher.
What is concidered as the correct pronunciation.

[johnny_raven]

I always thought it was pronounced Jo-Bet.

[reese]

I've always heard it pronounced as Jo-bet, and named for Berry's oldest children: [[Hazel) Joy, Berry, and Terry.

[masterblaster]

Well, for 40 years I've had it wrong, think it must have been the first time I had heard anyone refer to it. Thanks for that.

[mysterysinger]

Joh Bett for me.

[Mark Desjardines]

As far as I'm concerned, the fantastic musical compositions of Berry Gordy's publishing can be pronounced by the effect hearing those songs gave me; Joy - Be - Me!

[TomatoTom123]

I remember having the news broken to me that the pronunciation of ‘Jobete’ is actually “jo-bet”... I’d never even said it out loud before but it had always been “jo-beat” in my head... oh well, lol

[robb_k]

They called it "Jo-Bet" at Motown. That's why it was misspelled several times as "Jobette" Music.

I thought of it "in my head's 'voice' as "Jo-Beat", for the few years before I was told that was wrong.

[jobeterob]

I have always thought/known it was Jo-bet.

I am surprised at the Jo-beat.

But it could have been Jo - beat - a.

[milven]

Grammatically, it should be pronounced Jo-Beet , but I always heard it pronounced Jo Bet and that is how I always pronounced it.

This was discussed here years ago

Since the word was invented by Berry Gordy, and Ralph worked with Motowners and pronounces it Jo-Bet [[see link below), I will stick with that pronunciation.

http://faac.us/adf/messages/2/210811.html

http://www.pronouncekiwi.com/Jobete%20Music