Coaches are making up to $10 million a year. The NCAA is going to say that fewer than 10 colleges have athletic departments that earn a profit, but that sounds hard to believe when it gets nearly a billion dollars for March madness and $500 million for the college football championship alone. Add another billion for rights to carry college football games [[in addition to what they earn from the B1G Network, SEC Network, ACC Network, PAC12 Network and Big 12 Network) and there's no way they're operating at a loss. And that's all BEFORE you pack 60,000 to 110,000 fans into stadiums while charging $50 to $500 a ticket for home games.