prior to reflections, the main studio albums of WDOLG, More Hits, Symphony, A Go Go and HDH all went top 10 on the pop chart. and often even higher on r&b. [[i'm purposely not including the specialty albums). Plus the group just had a massive Greatest Hits set.

so Reflections album comes out in late March 68 and only goes to #18. and was on the charts only 28 weeks. here's what others did:

WDOLG #2 89 weeks
More Hits #6 37 weeks
Symphony #8 37 weeks
A Go Go #1 52 weeks
HDH #6 29 weeks

the album had 2 top 10 singles, plus quite a few well know covers. so what went wrong?

what should they have done differently?