Originally Posted by
RanRan79
On this day 53 years ago, Flo's second and final solo single, "Love Aint Love" was released. Considered by many to be the superior of the two single releases she had, I tend to agree, although I'm not as negative on "It Doesn't Matter" as some others are. The flipside "Forever Faithful" is, IMO, equally as good, and had it not been the B side, and had the relationship between Flo and ABC continued, I think it would've made a worthy third single.
"Love Aint Love" was written by Van McCoy, while "Forever Faithful" was written by Robert Bateman and James Wicker. Both were produced by Bateman, who was not only a former Motowner from the early days, but supposedly was the Motowner who caught the Primettes' talent contest win and was present during their audition with Motown. Flo's relationship with George Kerr was a rocky one. Apparently her relationship with Robert was better and the tunes they did together are IMO more of a Flo fit. I think he understood her voice better than George did. I think "Love" had the potential to be a fairly modest hit. I think "Forever" had the potential to do even better. Of the two songs I prefer "Forever Faithful" over "Love Aint Love".
Florence sounds good on both. Her voice is strong, but I feel like she drops the ball during the verses on "Love" but picks it up on the chorus. I love her vocal on "Forever". She's in good form throughout it. Apparently Flo and Bateman only teamed up for two or three cuts. Wish they had explored more.
Thoughts on this single? I've seen where "Love Aint Love" actually made some radio playlists at the time. Anyone ever hear it on the radio? Sucks that this is the last we'd hear of Flo, musically, but it's a pretty good "farewell" I think.
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