Originally Posted by
Bokiluis
The Miracles also had two more Top 10 R&B albums with "Do it Baby" and "Don't Cha Love It". During the 60s and 70s, it was very possible for an album to sell briskly on the R&B Album charts. And because Motown was inconsistent with their RIAA certifications, we cannot be sure if either album reached Gold level sales. Those were great albums as well. And the fact that they had moderate success with only two Columbia albums and did not release anymore material, indicates that Motown did indeed promote and market their albums as well or better than any label could.
As far as Motown letting The Miracles jump ship, Berry has stated that by the 70s the label wars were in full force and the majors were after their artists. Sad, but, true, even The Temptations got lost at Atlantic because the majors relegated them to R&B promotion only* despite a track record of nearly 15/Top 20 albums on the Billboard Top 200. Most of the Motown acts that did go to the majors were treated as R&B acts exclusively with little crossover marketing and/or promotion. They soon realized how Motown treated them as top notch mainstream artists.
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