Quote Originally Posted by copley View Post
For those who are interested read on, for those who are not interested please scroll on.

UK Top 100 singles for w/e 10/9/2021

https://www.officialcharts.com/charts/singles-chart/

Abba Lots of promotion on every media known to man.

#9 Don't Shut me Down
#14 I Still have Faith in You

Diana Ross No promotion whatsoever

If the World just Danced - uncharted

Things just don't happen, you have to make them happen!

UK Top 100 Albums w/e 10/9/2021

https://www.officialcharts.com/charts/albums-chart/

'Abba Gold' re-enters the top 10 in it's 1010th nonconsecutive week on the charts. Several other Abba albums have also re-entered the chart. See what a couple of new tracks and a lot of promotion can achieve.


The music world is totally different from what it was when Diana was to the forefront.

Record sales have collapsed and the charts are almost totally controlled by streaming.

Abba is a special case but no matter how much promotion was done on a Diana single the chances of it reaching the UK chart are minimal - streaming is mostly done by the younger generation and artists of Diana's ilk aren't consumed by the public in this way.

The UK album chart is a mess - the top 3 streamed tracks of an album are counted as an album sale which is way the whole chart is cluttered with Greatest Hits albums - apart from first week sales by artists with big fan bases, physical sales are drastically reduced.

I would say too it was the media rather than the record comoany which drove the Abba promotion.

But Decca have to pull all the stops they can out to promote the album.