The following is a story I developed originally for publication in the Michigan Chronicle, but I was unable to get them to publish it so I wanted to share the story with other Motown enthusiasts.
Back in the days when 45rpms were the money maker for record companies, it was customary for manufacturers to protect and promote the record with a picture sleeve. This allowed the record to draw attention from buyers. The sleeves were traditionally color, but early sleeves were black/white. It was not a guarantee that if a picture sleeve was available for a particular song that you would automatically secure one when buying the record. Often times high demand caused a high number of records to be manufactured and not all would be released with picture sleeves. A minimal number of these were used when the record was released. For that reason, there are some very scarce sleeves available.
Because of its immense popularity, I will restrict my story to Motown Record Corporation for 45s released between 1961 and 1982, the glory days of Motown. Not many picture sleeves were released during this period but the ratio of sleeves to overall releases is probably similar to other major companies.
There are two variations of picture sleeves. The most collectible one is one that features a picture of the artist vs. a more recent trend that has no picture of an artist , instead a flower or other illustration. Some sleeves included the actual words of the song and no picture.
One of the rarest sleeves ever issued was in very limited quantities for Ain't Too Proud to Beg by the Temptations [[Gordy 7054 - May 1966). Very few are known to exist but it has been verified that one does in fact exist.
This raises the question how the major Motown artists fared in regards to their releases being issued in a picture sleeve. Here is a breakdown:
Little Stevie Wonder/Stevie Wonder 10
Diana Ross [[solo) 9
Diana Ross & or Supremes 9
Miracles 7
Four Tops 5
Temptations 5
Marvin Gaye 4
Mary Wells 4
Marvelettes 3
Jackson Five 3
Rare Earth 2
Jr. Walker & All Stars 2
R. Dean Taylor 2
Two of the picture sleeve releases featured more than one artist. One was issued for a Marvin Gaye/Mary Wells release and another for a Supremes/Temptations release.
Some observations. Martha and the Vandellas were honored with the first one [[and their only picture sleeve). Other artists with only one sleeve were Debbie Dean, Eddie Holland, Michael Jackson, and 19 other lesser known and less famous artists on the Motown roster. The pictures were usually a different pose when there were more than one on an artist, but Mary Wells had the same picture on three back-to-back releases. Several releases included a picture sleeve on only the disc jockey or promotional copy. Of the Marvelettes three picture sleeves, the first had a sketch of a mailbox, the second had a sketch of a mail carrier, and third one finally showed the group on the picture.
If you have any of these in very good or better condition [[not marked or cut or written on) hold onto them. In a lot of cases the picture sleeve without the record can command a higher selling price than the value of the actual record.
Finally, the number of release by label were Motown 48, Tamla 26, Gordy 7, Rare Earth 5, Soul 2, and Prodigal 2. The V.I.P. label, unfortunately, had no picture sleeves issued.
I sincerely hope this article is of interest to many readers of the Motown Topics forum.
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